Notice something else about these images? In addition to complementing the copy, they also feature Bombas products. The company also highlights that it puts people first all around, in its mission to give back and its insistence on providing top-notch customer service. This type of service-minded brand is appealing to so many consumers, especially Gen-Z and Millenials who might be more likely to frequent an e-commerce apparel brand. The brand features this business model on its about us page, which is a great call. The first option, “Read,” includes the brand’s blog posts-great for directing visitors to content and for building internal links.Īnother option, “Cook,” points readers to goop’s recipes-another great way to increase site engagement and build links, all while displaying goop’s wide array of lifestyle offerings.īombas is a mission-driven sock, t-shirt, and underwear company that donates an item of clothing to a homeless shelter for every item sold. The “Choose Your Own Adventure” heading here starts the section of the page that outlines everything goop has to provide for its audience. But the lifestyle brand has an about us page that conveys the vast scope of its offerings in a simple, effective design. Okay, okay-even I judge myself for including goop on the list. This about us page example also shows that you can use different mediums to represent your business effectively. A perfect way to illustrate Butter’s skill on the about page. This stop-motion video is eye-catching, with the electric blue backdrop and the out-of-place sticks of butter. Stacks of butter? Wild flower theater? I’m intrigued. The copy explains how the agency supports entrepreneurs and helps companies represent their vision in vibrant websites, dynamic images, and more.Įven better, Butter Studio’s about us page shows visitors just what the agency is capable of delivering. Butter Studioīutter Studio is a design and branding agency, according to the about us page. But it’s this start that makes this about us page so effective. The rest of the about us page goes on to include standard information, like the founding story and the details of these clean-ingredient candles. This question and answer in the headings works so well. The copywriting on the about us page opens with a question that draws the visitor in, stresses a commonality, and creates a rapport right away. The e-commerce candle company offers a brand of candles that’s for people who love to light candles-but don’t like how costly that can get. Otherland’s about page also focuses on community-building, but in a very different way. Tatte’s about us page explains how the cafe creates a space for community, and this makes sense for a brick-and-mortar bakery. This lets visitors know why Tatte exists-and the reason is so much more compelling than selling coffee and treats. But for a beloved local brand whose food is well-known, it’s perfect for the about us page. These cafes are each “a place for communities to gather, to feel welcomed, to create a sense of home and belonging.” And the mission is to continue this presence and community: “We are here to inspire, care for and nurture life. It also addresses so much more than the croissants and cookies. The copy here is strong and to the point. This section describes the story behind Tatte and the chain’s current mission. The bio of founder Tzurit Or is below the fold, and the details on the bakery appear front and center. Tatte’s about us page is split into two short, simple sections with a single image each. That’s why it’s the first about us page example. The brand is easily identifiable in the store, and that’s reflected in the website. All the locations I’ve been in around the area have a sleek, understated design-black and white tiles, green and natural accents, delicate packaging, and thin, black lettering. Tatte is a small, Boston-based chain of bakeries (and, yes, my favorite place to get pastries or breakfast sandwiches on the weekends). Here are nine about us page examples from brick-and-mortars, small businesses, e-commerce brands, and more that are each incredibly effective in their own way. Sometimes the best place to start learning is looking at what everyone else is doing-and what they’re doing really well. Our favorite about us page examples (and why they work) The most important takeaways that you can use to create the best about us page for your business.86% of consumers rank authenticity as a key factor in considering whether or not to support a brand. And missing that opportunity could have real consequences.
It’s easy to see how your about us page can get overlooked whether you’re plotting out your new website or managing day-to-day updates.īut overlooking your about us page is missing a huge opportunity to introduce your company and connect with your audience.
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